How to Increase Foot Traffic in a Retail Store: Since last year with the coronavirus pandemic, sales of my grocery shop going down.
I decided to do a small research to find a solution.
As a result of it, the main thing that I decided to do is Increase Foot Traffic to my Retail Store to get sales up again.
If you are a businessman here in this blog post we are going to cover all the things that I found to Increase Foot Traffic to my Retail Store.
Here is content in brief,
- What is foot traffic?
- How to measure foot traffic?
- How to Increase Foot Traffic in a Retail Store?
If you are a complete beginner before we get start let’s get overview about foot traffic.
What is foot traffic?
Foot traffic is the number of customers that enter a store, supermarket, mall, or location.
Higher foot traffic cause to genarate new customers, increase sales, and get more revenue.
However, foot traffic alone is not enough to increase sales.
More foot traffic means more opportunities to sales.
But sales and revenue depend on ability of your team to convert foot traffic to sales.
What is foot traffic in retail?
Foot traffic in retail, is the number of customers that walk into a retail store.
How to measure foot traffic?
To measure Foot traffic there is a tool called people counters.
There are three types of foot traffic Counters/people counters, depending on the technology used and updated over time.
Nowadays, with the revolution of these tools not only count the number of people in your store, it also monitor their shopping behavior, living time, and other even different parameters.
How to Increase Foot Traffic in a Retail Store?
1. Maintain your storefront well
The first impression is very important when running a retail business.
This is because it is a powerful factor in determining whether or not to buy goods from your store.
So that’s why the storefront, the first impression of your business, needs to be well maintained.
An organized, clean storefront or environment will give customers a positive view of your business and encourage them to come to the store to shop and it will Increase foot Traffic to your Retail Store.
2. Display catchy store sign
A store sign helps customers distinguish your store from others.
If your store sign is minimalist, I think it’s more appropriate.
Do not include unnecessarily small texts in it. Because the main purpose of our store sign is to increase foot traffic.
For that, it should be easily communicated to anyone on the road.
3. List your store in Google My Business
Google My Business gives you the ability to list your business location on Google Maps and local search results.
It communicates your business to a group of new customers online.
This will increase the foot traffic in your shop and convert a large percentage of that foot traffic into sales.
The reason is that they monitor your business online and come to your store with the intention of buying something.
To increase foot traffic setup Google my business profile.
4. Promote your business on Facebook
Facebook is currently the largest social media site in the world.
According to current data, by 2020, Facebook will have about 2.6 billion active users per month.
The best part is that you can target people who live in the area where your business is located on Facebook, who are interested in the products that your store sells, through ads.
For example, two or three days ago I browsed the internet for a frame design suitable for buying a spectacle.
Then as I was scrolling through my Facebook timeline today I saw ads for 3-4 spectacle shops in the 2-3 minutes I spent on Facebook.
The best part is that one of the spectacle shop in the ads caught my eye and if I buy a spectacle I will go to that shop first without thinking twice.
I took a moment to think about how this ad changed my mind.
That shop has brought me closer to others than anyone else through that ad.
So if you are an entrepreneur, I think not using this opportunity to increase foot traffic is a big missed opportunity for your business.
To promote your business on Facebook first you need a Facebook business page fore your retail store.
Conclusion
In this post, we mentioned, How to increase foot traffic in a retail store?
To increase foot traffic in a retail store,
- Maintain your storefront well
- Display catchy store sign
- List your store in Google My Business
- Promote your business on Facebook
Sometimes it costs you a small amount of money to make these changes.
But think of it as an investment, not an expense.
The reason is that this small difference will help increase the foot traffic in your grocery store and it also helps you to make more sales.
For more info:
Pingback: Role of Technology in Business - Dollarroute